47
signs
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good569.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£2.85–£31.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.09avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 363K searches