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shower trap
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good746.93avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.83–£31.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£76K£76K/yr · 116K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch