61
shelving unit
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible£33.83avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£468K£468K/yr · 853K searches
Price range
Okay£9.31–£192.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,868.45avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand