52
shelf support pegs
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.33–$7.45) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great464.94avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 303K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Avg price
Bad£3.93avg listing price — sweet spot $15–$100
Price range
Bad£2.33–£7.45cheapest to priciest tracked listing — scored on the share inside $15–$100