49
shelf bracket
Skip itPrices mostly outside the sweet spot ($4.18–$14.59) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£424K£424K/yr · 1.4M searches
Review moat
Okay1,548.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.18–£14.59cheapest to priciest tracked listing — scored on the share inside $15–$100