61
shed lock
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good£3.21–£32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,982.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay£119K£119K/yr · 244K searches
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Signals No Dominant Brand