48
sealant gun
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great£931K£931K/yr · 666K searches
Review moat
Okay2,053.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.45avg listing price — sweet spot $15–$100
Price range
Bad£3.48–£17.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf