55
screws
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($7.35 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good£508K£508K/yr · 900K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,504.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.92–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.35avg listing price — sweet spot $15–$100