60
screw hooks
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good687avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Market size
Okay£186K£186K/yr · 353K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.45avg listing price — sweet spot $15–$100
Price range
Bad£2.42–£9.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand