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scaffolding tower
Skip itPrices mostly outside the sweet spot ($90.03–$931.34) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great262.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay£324.45avg listing price — sweet spot $15–$100
Market size
Okay£100K£100K/yr · 162K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£90.03–£931.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price