53
scaffold spanner
Worth a lookShows low returns (0.5%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great150.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.35avg listing price — sweet spot $15–$100
Price range
Good£6.82–£25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£54K£54K/yr · 46K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch