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51

saw horse

Worth a look

Shows low returns (0.7%), but soft demand (-20.9% this quarter) keeps it on the watch list.

Market size 59Growth 15Conversion 38Competition 44Returns 97Price range 95Avg price 95Brand share 37Review moat 48Quality gap 45

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£43.36

avg listing price — sweet spot $15–$100

Price range

Incredible£25.80–£92.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£486K

£486K/yr · 366K searches

Review moat

Okay1,731.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch