50
sandpaper
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.18–$11.17) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Market size
Good£613K£613K/yr · 813K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Good1,487.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Price range
Bad£2.18–£11.17cheapest to priciest tracked listing — scored on the share inside $15–$100