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sandpaper roll
Skip itPrices mostly outside the sweet spot ($2.02–$10.80) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great426.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.76avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 52K searches
Price range
Bad£2.02–£10.80cheapest to priciest tracked listing — scored on the share inside $15–$100