45
sanding sponge
Skip itPrices mostly outside the sweet spot ($2.24–$12.30) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good585.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 84K searches
Price range
Bad£2.24–£12.30cheapest to priciest tracked listing — scored on the share inside $15–$100