57
sanding block
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,049.71avg incumbent reviews — the moat a new listing must climb
Market size
Good£321K£321K/yr · 355K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.56avg listing price — sweet spot $15–$100
Price range
Bad£1.69–£16.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand