49
sandbags for flooding
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great£15.54avg listing price — sweet spot $15–$100
Price range
Great£5.80–£43.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good752.9avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 17K searches
Growth
Bad-56.0%90-day search growth — must beat 0% to launch