55
running lights for runners
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-83.7% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Great£4.91–£55.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.26avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,531.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay£188K£188K/yr · 532K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-83.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand