47
rug grip
Skip itPrices mostly outside the sweet spot ($3.77–$14.87) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,123.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 102K searches
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.77–£14.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap