49
rubber mallet
Skip itPrices mostly outside the sweet spot ($3.39–$12.44) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+64.6%90-day search growth — must beat 0% to launch
Market size
Good£393K£393K/yr · 383K searches
Review moat
Okay2,520avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.13avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.39–£12.44cheapest to priciest tracked listing — scored on the share inside $15–$100