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rubber feet
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.58–$11.16) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,055.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 234K searches
Avg price
Bad£5.43avg listing price — sweet spot $15–$100
Price range
Bad£2.58–£11.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand