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router bits
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.96avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£6.72–£75.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good876.91avg incumbent reviews — the moat a new listing must climb
Market size
Good£358K£358K/yr · 399K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-20.7%90-day search growth — must beat 0% to launch