52
rivet gun
Worth a lookShows low returns (1.8%), but soft demand (-2.9% this quarter) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.25avg listing price — sweet spot $15–$100
Price range
Good£5.30–£30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£259K£259K/yr · 238K searches
Review moat
Okay2,078.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.9%90-day search growth — must beat 0% to launch