54
reflective tape
Worth a lookShows low returns (0.5%), but soft demand (-27.7% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good1,120.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad£76K£76K/yr · 138K searches
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Price range
Bad£2.57–£16.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand