48
ratchet
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Price range
Good£3.21–£30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,323.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 119K searches