51
rasp
Worth a lookShows low returns (0.4%), but soft demand (-22.2% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good814.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£2.69–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.74avg listing price — sweet spot $15–$100
Market size
Bad£88K£88K/yr · 82K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch