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radiator roller
Skip itSoft demand (-26.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good1,368.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£79K£79K/yr · 63K searches
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.8%90-day search growth — must beat 0% to launch