push to open door catches
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($4.34–$14.87) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good692.69avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.37avg listing price — sweet spot $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 82K searches
Price range
Bad£4.34–£14.87cheapest to priciest tracked listing — scored on the share inside $15–$100