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power tools
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£61.12avg listing price — sweet spot $15–$100
Price range
Good£12.84–£146.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£347K£347K/yr · 195K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,251.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price