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power probe
Skip itSoft demand (+4.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£79.60avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good586.92avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£11.62–£278.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£143K£143K/yr · 64K searches
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Signals High Price