56
pointing trowel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great466.42avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 92K searches
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Price range
Bad£4.18–£13.99cheapest to priciest tracked listing — scored on the share inside $15–$100