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pocket hole screws
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.88avg listing price — sweet spot $15–$100
Review moat
Good869.91avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.88–£26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 47K searches
Brand share
Bad97%top-5 brand share — brand-locked demand