37
plunge saw
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£90.53avg listing price — sweet spot $15–$100
Review moat
Good807.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£346K£346K/yr · 287K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay£39.35–£201.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Signals High Price