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plumb tub
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,049.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£47K£47K/yr · 34K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.27–£11.09cheapest to priciest tracked listing — scored on the share inside $15–$100