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plug hole hair catcher
Skip itPrices mostly outside the sweet spot ($2.54–$14.63) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£100K£100K/yr · 191K searches
Review moat
Bad10,098.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£14.63cheapest to priciest tracked listing — scored on the share inside $15–$100