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plinth clips
Skip itPrices mostly outside the sweet spot ($2.53–$7.64) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great478.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Bad£98K£98K/yr · 140K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.54avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£7.64cheapest to priciest tracked listing — scored on the share inside $15–$100