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plastic sheeting
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Good598.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.71avg listing price — sweet spot $15–$100
Price range
Okay£2.69–£21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 79K searches