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plastering tools
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good816.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.72–£35.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.03avg listing price — sweet spot $15–$100
Market size
Okay£235K£235K/yr · 345K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.9%90-day search growth — must beat 0% to launch