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Prices mostly outside the sweet spot ($3.24–$13.88) — this niche doesn't clear our bar today.

Market size 17Growth 16Conversion 85Competition 58Returns 96Price range 0Avg price 18Brand share 60Review moat 75Quality gap 68

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great493.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.44

avg listing price — sweet spot $15–$100

Market size

Bad£70K

£70K/yr · 114K searches

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Price range

Bad£3.24–£13.88

cheapest to priciest tracked listing — scored on the share inside $15–$100