30
piv unit
Skip itSoft demand (-49.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible80.25avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay£223K£223K/yr · 30K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£327.86avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-49.9%90-day search growth — must beat 0% to launch
Price range
Bad£234.51–£524.90cheapest to priciest tracked listing — scored on the share inside $15–$100