53
pipe wrench
Worth a lookShows low returns (1.3%), but soft demand (-17.0% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good644.61avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.05–£40.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.04avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Bad£90K£90K/yr · 82K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch