50
personalised sign
Worth a lookShows low returns (0.2%), but a small market ($32K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great444.33avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.85–£31.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 129K searches
Signals No Dominant Brand