57
paving slabs
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible85.76avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£44.01avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Price range
Okay£4.47–£212.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 324K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale