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Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 2.8M searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,525avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.07avg listing price — sweet spot $15–$100
Price range
Bad£2.81–£10.88cheapest to priciest tracked listing — scored on the share inside $15–$100