54
outdoor socket
Worth a lookShows low returns (1.2%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+58.4%90-day search growth — must beat 0% to launch
Avg price
Good£12.82avg listing price — sweet spot $15–$100
Market size
Good£414K£414K/yr · 420K searches
Price range
Good£5.62–£24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,345.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf