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outdoor plug box
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Growth
Great+81.7%90-day search growth — must beat 0% to launch
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.46avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£8.06–£20.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,092.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£17K£17K/yr · 19K searches