54
outdoor padlock weatherproof
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($3.01–$15.22) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay£191K£191K/yr · 317K searches
Review moat
Okay3,478.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Price range
Bad£3.01–£15.22cheapest to priciest tracked listing — scored on the share inside $15–$100