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organiser box
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good£4.10–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.86avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,650.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 442K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand