48
no smoking sign
Skip itPrices mostly outside the sweet spot ($2.01–$15.78) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible63.62avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 85K searches
Price range
Bad£2.01–£15.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier