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no cold callers sign for front door
Skip itPrices mostly outside the sweet spot ($2.42–$8.95) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great305.09avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 246K searches
Avg price
Bad£3.92avg listing price — sweet spot $15–$100
Price range
Bad£2.42–£8.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier